Performance fix: prevents ActionScheduler table bloat from order meta saves and adds daily cleanup of old completed actions.<\/p>","1.1.7":"
Dispute evidence release: Pro one-click behavioral risk report for payment processor disputes \u2014 trust score, return patterns, linked accounts, and event timeline in a print-ready format.<\/p>","1.1.6":"
Trust visibility release: color-coded trust segment badges on the WooCommerce orders list with filtering and sorting \u2014 see customer risk at a glance while processing orders.<\/p>","1.1.5":"
Mail, privacy, reporting, and customer-risk reliability release: shared email sending, keyed customer\/fingerprint hashing, corrected automation analytics, accurate scheduled reports, customer-state consistency, cron cleanup, and refreshed WordPress.org copy.<\/p>","1.1.4":"
Dashboard UX and sync consistency release: adds chart empty states and improves historical sync completion\/reporting accuracy.<\/p>","1.1.3":"
Historical sync accuracy release: backfills coupon\/category\/linked-account behavior metrics and reconstructs historical events for improved scoring and reporting.<\/p>","1.1.2":"
Sync stability and UX release: fixes refund-related sync crashes, improves empty-state progress behavior, and adds reliable post-activation dashboard redirect.<\/p>","1.1.1":"
Sync reliability release: clearer sync errors, more robust batch processing, and cleanup of unused sync code paths.<\/p>","1.1.0":"
New Payment Controls tab with advanced Pro gateway restrictions (risk segment, velocity, and linked-account protection).<\/p>","1.0.6":"
Professional upsell redesign and clearer dashboard sync onboarding.<\/p>","1.0.5":"
UI Improvements.<\/p>","1.0.4":"
Automation is now its own menu (TrustLens \u2192 Automation). API and Data tabs fixes, modal styling, notification improvements, and test email timeout.<\/p>","1.0.3":"
Bug fixes.<\/p>","1.0.2":"
UI\/UX refinement release with modular CSS organization and improved test-data seeding.<\/p>","1.0.1":"
Maintenance release. No functional changes.<\/p>","1.0.0":"
First release. Install TrustLens and run the historical sync to start building customer trust profiles immediately.<\/p>"},"ratings":{"1":0,"2":0,"3":0,"4":0,"5":3},"assets_icons":{"icon.svg":{"filename":"icon.svg","revision":3461127,"resolution":false,"location":"assets","locale":false}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3461149,"resolution":"1544x500","location":"assets","locale":""},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3461149,"resolution":"772x250","location":"assets","locale":""}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.1","1.0.3","1.0.4","1.0.5","1.0.6","1.1.0","1.1.1","1.1.2","1.1.3","1.1.4","1.1.5","1.1.6","1.1.7","1.1.8"],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"Command Center Dashboard<\/strong> \u2014 Full analytics overview with health score, KPI cards, trust score trends, and segment distribution","2":"Customer List<\/strong> \u2014 Searchable, sortable list with segment badges, trust scores, return rates, and quick actions","3":"Customer Detail Page<\/strong> \u2014 Complete customer profile with score history, event timeline, linked accounts, and all behavioral signals","4":"Trust Score Trends Chart<\/strong> \u2014 30-day trend line showing average trust score movement across your customer base","5":"Revenue Protection Overview<\/strong> \u2014 ROI scorecard showing money protected, money at risk, protection rate, and actions taken","6":"Detection Overview<\/strong> \u2014 Coupon abuse stats and chargeback tracking at a glance","7":"Settings Page<\/strong> \u2014 Configure scoring thresholds, checkout blocking message, and notification preferences","8":"Order Integration<\/strong> \u2014 Customer trust score and segment displayed on the WooCommerce order edit screen","9":"Linked Accounts View<\/strong> \u2014 Multi-account detection showing matched fingerprints and risk indicators"},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[129025,257383,132861,257382,286],"plugin_category":[45],"plugin_contributors":[78154,254395],"plugin_business_model":[],"class_list":["post-278911","plugin","type-plugin","status-publish","hentry","plugin_tags-chargebacks","plugin_tags-coupon-abuse","plugin_tags-fraud-prevention","plugin_tags-return-abuse","plugin_tags-woocommerce","plugin_category-ecommerce","plugin_contributors-freemius","plugin_contributors-webstepper","plugin_committers-webstepper"],"banners":{"banner":"https:\/\/ps.w.org\/trustlens\/assets\/banner-772x250.png?rev=3461149","banner_2x":"https:\/\/ps.w.org\/trustlens\/assets\/banner-1544x500.png?rev=3461149","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":"https:\/\/ps.w.org\/trustlens\/assets\/icon.svg?rev=3461127","icon":"https:\/\/ps.w.org\/trustlens\/assets\/icon.svg?rev=3461127","icon_2x":false,"generated":false},"screenshots":[],"raw_content":"\n TrustLens<\/strong> is a WooCommerce customer risk intelligence and abuse detection plugin that assigns every shopper a behavior-based trust score from 0 to 100.<\/p>\n\n Instead of guessing which customers are risky, TrustLens analyzes real store behavior \u2014 refunds, order patterns, coupon usage, category risk, linked accounts, and dispute history \u2014 to help you identify high-risk customers early.<\/p>\n\n At a glance, you can see each customer's trust score, risk segment, and the exact signals that changed it, so you can make confident decisions about refunds, store policies, customer management, and payment risk.<\/p>\n\n TrustLens focuses on behavioral fraud detection for WooCommerce \u2014 identifying risky customer behavior that traditional payment fraud tools often miss.<\/p>\n\n It helps surface the abuse patterns many stores struggle to spot early:<\/p>\n\n The free version is manual by default, giving you the visibility and control to review customers before you take action. Pro adds optional automation, payment controls, dispute tracking, and advanced alerts for stores that need stricter workflows.<\/p>\n\n Many WooCommerce stores lose revenue from abuse patterns that stay hidden until the damage is already done.<\/p>\n\n Common examples include:<\/p>\n\n Most store owners only notice these issues after they escalate. TrustLens helps you detect these patterns earlier, monitor behavior trends, and take action before abuse grows.<\/p>\n\n TrustLens turns complex customer behavior into clear, actionable signals store owners can understand.<\/p>\n\n Assigns every customer a trust score.<\/strong> TrustLens calculates a 0-100 trust score for every customer using five detection modules running in the background. Customers are automatically grouped into six segments: VIP<\/strong>, Trusted<\/strong>, Normal<\/strong>, Caution<\/strong>, Risk<\/strong>, and Critical<\/strong>.<\/p>\n\n Tracks the patterns that matter.<\/strong> TrustLens analyzes refund rates, refund value, order completion and cancellation patterns, coupon abuse patterns, category-specific return behavior, and linked accounts across customer identifiers including addresses, phone numbers, IPs, payment methods, and device identifiers (user agent signals).<\/p>\n\n Gives you actionable control.<\/strong> Review detailed customer profiles, block abusive customers from checkout, allowlist trusted buyers, monitor store-wide risk trends, and export data for deeper analysis. The free version focuses on visibility and manual control; Pro adds optional automation, advanced notifications, webhooks, scheduled reports, chargeback tracking, and payment method risk controls.<\/p>\n\n The plugin on WordPress.org is the fully functional free version<\/strong>. It includes the complete trust scoring engine, all five detection modules, customer dashboard and management tools, manual blocking and allowlisting, the REST API, historical data analysis, and core notifications. There are no trial limits and no disabled core scoring features.<\/p>\n\n Pro<\/strong> (sold separately) adds deeper operational control for stores that need automation and payment-risk workflows: Automation Rules<\/strong>, Webhooks<\/strong>, Scheduled Reports<\/strong>, Chargeback Tracking<\/strong> for Stripe and WooPayments, Payment Method Risk Controls<\/strong>, and 10 advanced email notifications<\/strong>.<\/p>\n\n If you need chargeback prevention for WooCommerce, TrustLens Pro helps you track disputes, monitor chargeback risk, identify repeat high-risk customers earlier, and respond with better data before payment problems escalate.<\/p>\n\n Every customer begins with a base score of 50<\/strong>. TrustLens detection modules analyze behavior and apply positive or negative signals:<\/p>\n\n Scores are always kept between 0 and 100. Customers below the configurable minimum order threshold (default: 3 orders) remain in the Normal segment until enough data exists for reliable scoring.<\/p>\n\n All scoring signals are visible in the customer profile so you can see exactly how each score was calculated.<\/p>\n\n TrustLens is designed for production WooCommerce stores and growing order volume.<\/p>\n\n Key architecture features include:<\/p>\n\n These design choices let TrustLens analyze customer behavior without slowing down your store.<\/p>\n\n This plugin may connect to external services as described below.<\/p>\n\n This plugin uses the Freemius<\/a> SDK for optional usage tracking, license management, and plugin updates.<\/p>\n\n When data is sent:<\/strong><\/p>\n\n What data is sent:<\/strong><\/p>\n\n Important:<\/strong> No data is sent unless you explicitly opt in during plugin activation. You can skip the opt-in entirely and use the free version without sharing any data.<\/p>\n\n When webhooks are enabled in TrustLens settings (Pro feature), the plugin sends HTTP POST requests to URLs configured by the administrator.<\/p>\n\n When data is sent:<\/strong><\/p>\n\n What data is sent:<\/strong><\/p>\n\n Important:<\/strong> Webhook endpoints are entirely configured by you. No data is sent to any third-party service unless you explicitly add webhook URLs. The plugin does not send data to the plugin developer or any default external service.<\/p>\n\n\n The historical sync runs in the background and does not affect site performance.<\/p>\n\n\n Yes. Customers are identified by a hash of their email address, so guest and registered customers are tracked equally. If a guest later registers, their history carries over.<\/p><\/dd>\n By default, no. The free version is manual: it surfaces customer risk data, and you decide when to block or allowlist someone. Pro can optionally automate specific actions, including alerts, order holds, verification requirements, and customer blocking if you configure automation rules or chargeback auto-blocking.<\/p><\/dd>\n TrustLens creates fingerprints from shipping addresses, billing addresses, phone numbers, IP addresses, payment methods, and device user agents. When multiple customer accounts share fingerprints, they are flagged as linked. This helps detect multi-account abuse like repeated first-order discounts.<\/p><\/dd>\n Yes. TrustLens tracks refund rate, refund value, refund frequency, category-specific return behavior, and related customer patterns over time. This helps you spot serial returners and high-risk refund behavior earlier instead of reviewing refunds one order at a time.<\/p><\/dd>\n Yes. TrustLens Pro includes chargeback and dispute tracking for Stripe and WooPayments, plus manual dispute recording. Dispute history can affect customer trust scores, and you can use that data to identify risky customers earlier and reduce payment risk in your store.<\/p><\/dd>\n Blocked customers see a customizable message when they try to add items to their cart or proceed to checkout. The block applies to both logged-in users and guest checkouts matching the blocked email. All blocked checkout attempts are logged.<\/p><\/dd>\n Yes. You can unblock a customer at any time from their profile page or the customer list. You can also add customers to the allowlist, which locks their score at 100 and prevents any negative signals from affecting them.<\/p><\/dd>\n New WooCommerce orders are analyzed automatically after activation. If you already have historical orders, you can run Historical Sync from the dashboard to build trust profiles from your existing store data without slowing down the frontend.<\/p><\/dd>\n No. Score calculations run asynchronously via Action Scheduler (the same system WooCommerce uses). Checkout blocking uses a lightweight email-hash lookup. The historical sync processes orders in small batches in the background.<\/p><\/dd>\n No. TrustLens works inside your WordPress and WooCommerce installation. It does not send customer data to the plugin developer or to any default third-party service. External delivery only happens if you explicitly configure features like webhooks or email notifications.<\/p><\/dd>\n Yes. TrustLens declares full compatibility with High-Performance Order Storage and works with both legacy and HPOS-enabled stores.<\/p><\/dd>\n TrustLens stores customer email addresses and behavioral data (order counts, refund counts, trust scores) in custom database tables. Matching identifiers used for linked-account detection are pseudonymized using keyed HMAC-SHA256 hashes, preventing the raw values from being exposed or reused across sites. The plugin integrates with WordPress privacy tools \u2014 customers can request data export or erasure through the standard WordPress privacy workflow.<\/p><\/dd>\n Yes. TrustLens includes a REST API with 8 endpoints for looking up customers, retrieving scores, filtering by segment, and triggering recalculations. API access requires either the Yes. The free version includes core email notifications such as blocked checkout alerts, a welcome summary, and a weekly summary. Pro adds advanced alerts, daily digests, monthly revenue protection reports, and scheduled email reports.<\/p><\/dd>\n By default, customers need at least 3 orders before they move out of the Normal segment. You can adjust this threshold in Settings > General. Customers below the threshold still accumulate signals \u2014 they just aren't classified until enough data exists.<\/p><\/dd>\n Yes. All five detection modules (returns, orders, coupons, categories, linked accounts) are included in the free version. Pro adds automation, webhooks, scheduled reports, chargeback tracking, and advanced notifications.<\/p><\/dd>\n\n<\/dl>\n\n\n\n
Problems TrustLens Solves<\/h4>\n\n
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What TrustLens Does<\/h4>\n\n
Free vs Pro at a glance<\/h4>\n\n
Free Features<\/h4>\n\n
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Pro Features<\/h4>\n\n
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Who TrustLens Is For<\/h4>\n\n
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How Trust Scoring Works<\/h4>\n\n
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Built for Modern WooCommerce Stores<\/h4>\n\n
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External Services<\/h3>\n\n
Freemius SDK<\/h4>\n\n
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Webhooks (Pro, Optional)<\/h4>\n\n
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trustlens<\/code> folder to \/wp-content\/plugins\/<\/code> or install directly from the WordPress plugin repository<\/li>\n\n
Does TrustLens work with guest checkout?<\/h3><\/dt>\n
Will TrustLens automatically block customers?<\/h3><\/dt>\n
How does linked accounts detection work?<\/h3><\/dt>\n
Can TrustLens help reduce return abuse and refund abuse in WooCommerce?<\/h3><\/dt>\n
Can TrustLens help with chargebacks and disputes?<\/h3><\/dt>\n
What happens when I block a customer?<\/h3><\/dt>\n
Can I undo a block?<\/h3><\/dt>\n
What happens right after I install TrustLens?<\/h3><\/dt>\n
Does this slow down my store?<\/h3><\/dt>\n
Does TrustLens send customer data to an external service?<\/h3><\/dt>\n
Is TrustLens compatible with WooCommerce HPOS?<\/h3><\/dt>\n
Does TrustLens store personal data?<\/h3><\/dt>\n
Can I access TrustLens data from external systems?<\/h3><\/dt>\n
manage_woocommerce<\/code> capability or a valid API key configured in settings.<\/p><\/dd>\nCan I get alerts and reports by email?<\/h3><\/dt>\n
What is the minimum data needed for accurate scoring?<\/h3><\/dt>\n
Does the free version include all detection modules?<\/h3><\/dt>\n
1.1.8<\/h4>\n\n
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1.1.7<\/h4>\n\n
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trustlens\/customer_profile_actions<\/code> and trustlens\/order_metabox_actions<\/code> for Pro feature buttons.<\/li>\n<\/ul>\n\n1.1.6<\/h4>\n\n
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_trustlens_email_hash<\/code> order meta storage with background backfill for existing orders via Action Scheduler.<\/li>\n1.1.5<\/h4>\n\n
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customer_blocked<\/code> events consistently so reports and event-based metrics stay accurate.<\/li>\n