Matomo Analytics – Ethical Stats. Powerful Insights.


If you are already using Matomo On-Premise (formerly Piwik) or Matomo Cloud, please use the WP-Matomo plugin.

For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!

Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.

Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.

It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.

Matomo is free, secure and open – your ethical user insights platform.

How Matomo Analytics for WordPress solves problems:

  • 100% data ownership, no one else can see your data
  • Super easy to install. No coding or technical knowledge needed #nocode
  • Free to use forever
  • Designed to save you time as an out-of-box solution (including many Ecommerce stores)
  • Protects the privacy of your users
  • GDPR Manager
  • No data sampling
  • Opportunities to extend with an ever-growing marketplace
  • Supports over 50 languages
  • Comes equipped with Matomo Tag Manager

How Matomo focuses on privacy:

  • Superb user privacy protection
  • Heaps of features to anonymize data and IP addresses
  • WP shortcode to embed an opt-out feature into your website
  • Features to export and delete data for GDPR
  • Ability to configure data retention

Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.

Features include:

  • Ecommerce features
  • Campaign tracking
  • Visitor profiles
  • Tag Manager
  • Dashboards
  • Segmentation
  • Real time reports
  • Transitions
  • Extensive geolocation reports / maps
  • Many different visualisations
  • Row evolution
  • Report comparisons
  • Export features
  • See the most drastic changes within a given time period
  • Supports WP Rest API
  • And hundreds of other features
  • Easily give your colleagues access to your reports if / when needed
  • Easily exclude certain roles, visitors and pages from being tracked
  • Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)

Premium paid features:

  • Heatmaps & Session Recordings
  • Form Analytics
  • Media Analytics
  • Funnels
  • SEO features – Keyword rankings
  • Custom reporting
  • Cohorts
  • Users flow

Prerequisites and technical requirements:

Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.

Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!

Third party resources we use:

  • After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP.
  • When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.


  • The entire Matomo team and everyone who contributed
  • André Bräkling who is the Author of the WP-Matomo plugin


  • Customizable Matomo Dashboard. Choose from many widgets and adjust layout.
  • Visits log. See every action your visitors took.
  • Behaviour insights.
  • Acquisition insights.
  • Ecommerce insights.
  • Configure tracking code without developer knowledge.
  • Easily give your co-workers access to your Matomo reports.
  • Define who and what should not be tracked.
  • Options to anonymize data so you don't track personal data.
  • Automatically delete old data you no longer need to be privacy compliant and to free your server from not needed data.
  • Summary page for getting a quick overview.


  • Install & activate the plugin.
  • Go to “Matomo Analytics” in the WordPress Admin Dashboard.
  • Click on “Activate tracking” in the “Get started” page.
  • That’s it! You can further customize the tracking in the settings page.


Is there a demo available?

Yes, check out the online demo for Matomo at

Does Matomo care about security?

Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
Learn more or check out our HackerOne program.

How can I get involved?

We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics. Matomo was built by dozens of people like you,
and we need your help to make Matomo better… Why not participate in a useful project today? Learn how you can contribute to Matomo.

How do you ensure quality?

The Matomo project uses an ever-expanding comprehensive set of thousands of unit tests and hundreds of automated integration tests, system tests, JavaScript tests, and screenshot UI tests, running on a continuous integration server as part of its software quality assurance. Learn more

Can I disable the Tag Manager?

The Tag Manager can be disabled by placing define('MATOMO_ENABLE_TAG_MANAGER', false); in your wp-config.php.

The Tag Manager does currently not work in WP Multisite mode.

Which MySQL versions are supported?

Matomo should run on most MySQL versions. However, we only support MySQL 5.5 and newer. It should also work with MariaDB and other MySQL compatible databases.

Which browsers do you support?

  • Tracking: We support pretty much all browsers even very old browsers
  • Admin: The Matomo UI does not support IE9 or older.

What are your contact details?

About us:
Contact us:

Where do I find all other available FAQs?

Needing to know more? Click here to view all of our FAQs on our website


14 maig 2020
I installed this plugin on several websites and tested it a few weeks. Sorry to say that but: 1. it slowed down the sites. 2. every time I wanted to look up the stats it took many seconds to open and switch the overwievs. 3. every day I got several alerts from NinjaFirewall that hundreds of files have been changed. Every day. Why? I don't think it's necessary to change files all day long. 4. And last not least: after uninstallation this plugin leaves 100MB data on the server. Why ? Can't be that difficult to program it that way to erase all data after uninstallation. Sorry but I can't recommend this plugin.
6 maig 2020
Wonderfully executed. Astonishing that you've made it so simple to have a full analytics solution running in WordPress at the click of a plugin. I was preparing to install Matomo separately on a server and call it from WordPress (the Matomo on Premise solution) when I discovered that this plugin now exists. Could hardly believe my eyes when I saw how smooth the process was. Just installing the plugin and network activating it gave me working analytics on all sites in my network. Particularly impressed by: 1. Deep integration with WordPress, e.g. with links to user roles and capabilities, possibilities to create annotations on all post types including custom post types 2. Good balance between exposing some quick stats on the WP Dashboard and making available detailed reports in the well-designed Matomo reporting interface 3. Streamlined user interface with easy to set tracking code and sensible options 4. Privacy settings and shortcode for GDPR-compliant and privacy-friendly tracking. I've worked with WP since 2006 and handled tens if not hundreds of plugins of varying types. Rarely does one see a plugin that manages someting so complex as visitor stats in such a streamlined and well-integrated way. It's so good to know I can ditch Google Analytics and monstrosities like Monster Insights and instead keep and analyse all data on my own server! 5/5 stars, will deploy wherever I can.
14 abril 2020
This plugin has addressed some critical and outstanding flaws in both Google Analytics and Facebook Ads Manager and is completely GDPR compliant! Even if you are to self host Google Analytics, any request made to a third party source must be granted explicit permission by the end user to be compliant. Not only this, but many browsers block both Facebook and Google trackers by standard which is guaranteed to affect your results and reports which can be incredibly detrimental, especially if you run eCommerce. This plugin has eCommerce support, real time monitoring, a beautiful dashboard and interface, a wealth of information past what most average user requires, it's fast and the support is outstanding. Plus it's completely reliable! I can finally track my sales with a vastly greater degree of accuracy which is essential when you're trying to scale a business. If you're thinking about downloading anything else, don't - download this now and thank me later.
13 abril 2020
I'm very surprised and happy to find an alternative to Google Services with approximate RGPD respect such as Google Analytics. Matomo dashboard is easy to use and comprehensive. Very good job of the Matomo team. I'm pleased to discover the solution compatible with WordPress 😀
29 març 2020
Very simple to install and all advanced functionalities from Matomo
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